Give detailed information about the founders, where they met, what brought them together, their individual achievements etc.
Tell us everything you want the public to know about your business
Who are your primary and secondary clients
Why are you different from your ompetitors
Tell us about your achievements up till date
Tell us about your current financial state. Are you currently raising funds? If yes, how much? What is your pre-money valuation? Do you want people to reach out to you to discuss this?